WHEN TEMPERATURE MATTERS.

Case Study: Timestrip Packaging Informs Consumers of Product Freshness

ATI developed a customized version of its Timestrip
Objective

Create cosmetics packaging for lip gloss that will inform the consumer of product freshness and provide a reminder for replacement nine months after the first use.

Strategy

ATI developed a customized version of its Timestrip® smart label featuring a small 16 x 30mm label integrated into a lip gloss wand. The solution, featuring a viewing window in the cap, provides a visual indication of product freshness expiration at room temperatures.

Implementation

“Because life happens in high-definition” is the marketing theme for CARGO’s new blu_ray™ lip glosses. It highlights both the award-winning formulation and revolutionary packaging. To see time elapsed until the nine-month expiration, the user simply pushes the Timestrip down into the wand.

Results

CARGO was the first to integrate ATI’s Timestrip technology into a cosmetics product. Introduced in February 2009, the blu_ray lip gloss collection has attracted high consumer interest. In addition to winning awards, the packaging has contributed to CARGO’s reputation for quality and innovation.

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