Case Study: Temperature-Sensitive Advertising Sticker for Jeep
Create a promotional label that
would attract attention if applied to a
full page magazine advertisement.
Using liquid crystal technology a label
was created so that the slogan “Ready to
Buy” would appear when pressed by the
reader’s warm finger.
The Quality Team worked closely with
the editors of Ebony Magazine to
manufacture 4.7 million thin labels
that would be easily applied to thin
single magazines pages.
Jeep sales increased following the
release of the monthly issue and the
brand continues to grow in popularity.
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