Case Study: Eliminating High Temperature Damage to Flowers
Develop a cost-effective solution for
monitoring temperatures of flowers in
transit, which will reduce claims and
emphasize grower initiatives to
improve flower appearance and
extend shelf life.
The flower grower implemented a
policy of quickly cooling flowers to a
low temperature after harvesting to
improve quality. ATI's Freshness
Monitor will clearly show if flowers are
subjected to higher temperatures in
transit, providing more accountability
throughout the cold chain.
The Freshness Monitor features an
adhesive-backed card with three
visual indicators. If the first white circle
turns red, it indicates the need for a
close inspection. The second and third
circles turning red will require further
inspection and testing.
The economical Freshness Monitors
provided an easy-to-read visual
indication that raised the awareness of
temperature effects throughout the
cold chain. Accurate indication
assisted decision support while
increasing accountability. Claims and
rejected shipments have also declined.
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