Case Study: ATI Temperature Indicators Ensure Frozen Food Quality and Safety
Develop a thaw indicator for frozen
products that ship directly to the
consumer, demonstrating that the
products have not thawed during
transit or reached temperatures
The growing trend for consumers to
order specialty frozen foods directly
from the manufacturer also raises
cold chain concerns. Kraft chose
ATI’s irreversible low temperature
ascending (LTA) labels to help protect
the integrity of the brand and
increase consumer confidence in
the delivery of quality products.
Kraft attaches LTA labels to cases of
South Beach Diet products shipped
directly to the consumer. The label
tells the consumer if the temperature
was exceeded via a red indicator circle.
An instruction sheet provides further
information on what to do if the
temperature exceeded the limit.
Consumers find the LTA labels easy
to read. Awareness of Kraft’s concern
for quality also increased through
innovative packaging designed to
provide assurance that the meals
had not been compromised in transit
by temperatures above 32°F (0°C).
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