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Temperature-Sensitive Advertising Sticker for Jeep

Posted by admin on Dec 27, 2017 1:12:40 AM
Create a promotional

Create a promotional label that would attract attention if applied to a full page magazine advertisement.


Using liquid crystal technology a label was created so that the slogan “Ready to Buy” would appear when pressed by the reader’s warm finger.


The Quality Team worked closely with the editors of Ebony Magazine to manufacture 4.7 million thin labels that would be easily applied to thin single magazines pages.


Jeep sales increased following the release of the monthly issue and the brand continues to grow in popularity.

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Topics: Case Study, Industry/Chemical