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    Temperature-Sensitive Advertising Sticker for Jeep

    Posted by admin on Dec 27, 2017 1:12:40 AM
    Create a promotional
    Objective

    Create a promotional label that would attract attention if applied to a full page magazine advertisement.

    Strategy

    Using liquid crystal technology a label was created so that the slogan “Ready to Buy” would appear when pressed by the reader’s warm finger.

    Implementation

    The Quality Team worked closely with the editors of Ebony Magazine to manufacture 4.7 million thin labels that would be easily applied to thin single magazines pages.

    Results

    Jeep sales increased following the release of the monthly issue and the brand continues to grow in popularity.

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    Case Study: Temperature-Sensitive Advertising Sticker for Jeep (PDF) »

    Topics: Case Study, Industry/Chemical

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